The Blog

Let’s go ahead and burst the bubble: growing a loyal audience is not a glamorous overnight success story.

Let’s be honest: nobody gets excited about bounce rates. They sound boring. Technical. Like something you can safely ignore after you hit "send," right?

If you’ve ever sent an email newsletter and then immediately refreshed your analytics hoping for a flood of clicks… you’re not alone. But with all the vanity metrics floating around, let’s talk about the numbers that actually matter.

Instagram and TikTok aren’t just apps—they’re search engines now.

Let’s be honest—caption starters like “Happy Monday, friends!” or “New blog is live!” aren’t cutting it anymore.

Writing captions shouldn't feel like solving a riddle. If you've ever found yourself overthinking the wording or wondering if it sounds "good enough," you're not alone.

Struggling to write the perfect caption? Here's why simple, honest copy performs better in 2025—and how to get out of your own head.

Two firefighters, two great reels—but only one lit up Facebook. Spoiler: It’s all about the story. Let’s talk about why connection beats content every time.