The Blog

Follower count feels good, but it’s not a business strategy.

The algorithm doesn’t hate you. It’s just not built to reward overwhelm.

Here’s the truth: your audience doesn’t need another caption that starts with “Happy Monday!”

The influencers are influencing... private equity.

Everyone’s worried about their next post... but what about all the places your brand quietly exists online?

If you’ve ever searched TikTok for a restaurant instead of pulling up Google Maps... you’re not alone.

Let’s be honest: some things are better face-to-face.

We’ve gotten used to likes, comments, and DMs... but when’s the last time your audience had a face-to-face moment with your brand?

With so many platforms fighting for your time, where should you actually show up? Spoiler: You don’t need to be everywhere. You just need to be where your people are.