Your Brand Voice Shouldn’t Sound Like Everyone Else’s

Here’s the truth: your audience doesn’t need another caption that starts with “Happy Monday!”

If your content feels flat or like it could belong to any brand on the internet, you probably haven’t nailed your brand voice.

The good news? You don’t need to hire a branding agency or sit through a tone workshop. You just need clarity and consistency.

So What Is Brand Voice?

It’s how your brand sounds in writing, online and off. It’s your personality in words. And it’s what makes people say, “this feels like you.”

Why It Matters:

• It makes you recognizable

• It helps you stand out (even if your product isn’t that different)

• It builds trust by sounding consistent

Quick Prompts to Get You Started:

• If your brand were a person, how would they talk?

• What’s something you wouldn’t say?

• What phrases do your customers always repeat?

You don’t have to be quirky, snarky, or ultra-polished. You just have to sound like yourself. That’s what people connect with.