Eliza McElhaney

Why Engagement > Follower Count Every Time

Follower count feels good, but it’s not a business strategy.

You don’t need 10k, 20k, or even 100k followers to make money, grow a community, or get results.

In fact, most of the brands and creators doing well right now are focused on who is engaging, not how many.

What you do need? Engagement.

Why Engagement Matters:

  • Engaged followers convert better.

  • It tells the algorithm your content’s worth seeing.

  • It helps you build a real community: people who interact, share, refer, and stay.

How To Increase It:

  • Ask better questions.

  • Use CTAs that feel natural.

  • Comment back like a human.

  • Create posts that start a conversation, not just take up space.

Follower count is a vanity metric. But engagement? That’s the stuff that drives results.