Your Employees Might Be Your Best Influencers

Most brands spend a lot of time trying to grow their social media presence.

New campaigns. New content strategies. Maybe even influencer partnerships.

Meanwhile, one of the most powerful marketing tools might already be on the schedule this week.

Your employees.

Why People Trust People More Than Logos

Audiences trust individuals more than brands. That’s just human nature.

When someone sees a company post, it can feel like marketing.

When they see a real employee sharing something about their job, it feels like a recommendation. It feels honest.

That difference matters.

And recently, the internet got a very clear example of just how powerful that can be.

The Staples Baddie Moment

If you’ve spent any time on TikTok lately, you’ve probably seen the “Staples Baddie.”

It started with a Staples employee casually posting videos from the store. Nothing overly polished. No brand campaign. Just quick, funny, behind-the-counter content.

The videos took off.

Millions of views later, Staples suddenly had viral content that felt authentic, entertaining, and completely natural. And it didn’t come from the corporate marketing team.

It came from an employee with a phone.

That’s the shift happening across social media right now.

People connect with people.

What Employee Content Can Look Like

This doesn’t mean turning your entire team into influencers overnight.

It can be as simple as:

• A team member showing how a product works

• Someone sharing a quick look at a typical workday

• Behind-the-scenes moments from the business

• A quick tip related to what they do

These types of posts feel real. And that’s exactly why they perform.

How Businesses Can Encourage It

The key is to make it easy and natural.

You don’t need scripts. You don’t need production teams.

What you need is a culture where employees feel comfortable sharing the work they’re already doing.

Encourage it. Highlight their posts. Celebrate when something performs well.

Because sometimes the most engaging voice for your brand isn’t the logo.

It’s the person standing behind the counter.