Why Saves are the new Likes

Likes are obvi always appreciated, but SAVES...oooo girl....⁣

That's your super boost. 🚀💃🏻⁣

With Instagram testing the idea of saying goodbye to likes, saves are now the hottest engagement metric. 🔥⁣

WHAT IS A SAVE & HOW DO I USE THEM? ⁣

Saves are a handy little bookmark tool to save your favorite posts. You'll find it in the bottom right corner of a post. ⁣

Tap the bookmark icon to "save" an IG post to your account, making it easy to find it later. When you want to go back to it, simply tap the hamburger (three lines) at the top of your profile page and tap "Saved". There you'll find your treasure trove of IG favorites. ⁣

WHY ARE SAVES OUR NEW BAE?⁣

They are a key signal to Instagram that your content is "quality" and valuable to your audience. The more saves, the more IG will show your post in people's feeds and Explore page. ⁣

They’re a fantastic indicator for what content has your audience catching feelings. Take that, bottle it up, and post more of it. ⁣

6 SAVE-WORTHY CONTENT IDEAS⁣

1️⃣ Infographic-style images⁣

2️⃣ Longer & richer captions (think micro-blog)⁣

3️⃣ Evergreen content (checklists, tutorials, something people will come back for over and over again)⁣

4️⃣ Inspirational Quotes⁣

5️⃣ Ask your audience to SAVE⁣

6️⃣ Tips & Hacks⁣

Get your super-save boost on!