If you want to be noticed, a LIVE can give you the boost you need.
You've probably heard this said by a friend or social media marketer before but haven't tried it because you . . .
- hate being in front of the camera
- don't feel confident about how to go live
- are in need of a little guidance
Those are the top three reasons I hear time and time again.
I get it. As an introvert, the thought of going LIVE on social media makes my heart race and palms sweat. But - it isn't as daunting as it may seem. I promise!
First, let's start with the basics . . .
How to go LIVE on Instagram
- Tap the + sign at the top of your app or swipe right anywhere in the feed.
- Scroll to LIVE at the bottom of your screen.
- Tap the paragraph icon (four lines) in the middle of your screen and add a title that will entice.
- Tap the LIVE (circle) button at the bottom of your screen to go live!
- At the conclusion of your LIVE, tap "End" at the top right, then tap to confirm.
That doesn't seem so bad does it?
Ready to go LIVE? Here are a few tips to help ease your fears and feel more prepared.
Give your Audience a Heads Up: If you want maximum exposure for a topic or product you'd like to feature, make sure your audience knows in advance when you plan on going LIVE. Announce it a day or two ahead of time on your stories and/or post feed and let them know what you'll be talking about.
Make it a Routine & Show Up: If you plan on doing LIVEs on a regular basis, consider creating a set schedule so your audience knows when to consistently expect you (i.e. Tuesdays 12:00 PM CDT).
Prep in Advance: Be intentional. Are you showcasing new products? Answering FAQs and live questions? Hosting a How-To or tutorial? Nail down what you're doing in advance. If you plan ahead, you'll feel more confident when you start your live stream.
Repurpose Your Content: Put those insights to good use! Can't come up with what to talk about? Your posts are a treasure trove! Look at which posts have been your top performers in the past 4-6 months and jot down those topics/products on a Google Doc or your Notes App.
Encourage Engagement: Encourage your audience to comment with questions, feedback, or mention where they're from and what they do. Make your LIVE fun and interactive by making the ask.
Collaborate & Co-Host: Nervous about talking to a screen? Add a co-host and make your LIVE feel more like a virtual hangout to discuss your topic of choice. This is a win-win for you and your co-host friend: exposure to each other's audiences and, with that, more followers.
Save Your LIVE to IGTV: If you're covering a topic or information that might be helpful for new followers or your audience may want to reference later, save your live stream IGTV afterwards.
Now are you feeling a little boost of confidence? Good! I can't wait to see your first (or latest) LIVE!