What to Post When You Have Nothing to Post

We’ve all been there: you sit down to create content and your brain goes full static. No ideas. No inspiration. Just the distant sound of your last post echoing into the void.

But here’s the good news: you don’t have to reinvent the wheel every time.

If your content well is feeling dry, here are a few go-to ideas that don’t require a creative breakthrough:

1. Repurpose what’s already working

Go back to your top-performing posts and give them new life. Turn a caption into a Reel. Turn a quote into a carousel. Turn a blog into 3 mini posts. You already did the work—stretch it.

2. Behind-the-scenes always works

What feels boring to you might be wildly interesting to your audience. Snap a pic of your workspace, packing orders, your messy whiteboard, or a quick voice memo about what you’re working on.

3. Answer a question you get all the time

If you’ve answered it in a DM or on a call, turn it into a post. If one person asked, others are wondering too.

4. Share a quick win or lesson

What’s something you learned the hard way this month? What’s a tool that saved you time? Your audience doesn’t need a how-to guide—they just need one helpful nugget.

5. Highlight someone else

Share a customer story, tag a brand you love, spotlight a small business, or reshare a testimonial. Less pressure on you. Still great content.

The real secret? You don’t need to feel inspired to post something valuable. You just need a strategy that works when your creativity taps out.