Want to Be Seen? Keywords Matter More Than Ever

Instagram and TikTok aren’t just apps—they’re search engines now.

People are literally searching phrases like “affordable gifts under $25,” “local events this weekend,” or “how to get more clients.” And if those phrases are nowhere in your captions or profile? You’re probably not showing up.

Here’s what to do:

• Think like your audience. What are they typing in the search bar?

• Use plain language. No need to be poetic—just be clear.

• Include your keywords in the first line of your caption, where they carry the most weight.

Example: Instead of: “Here’s something we’ve been working on…” Try: “Affordable art prints for your gallery wall—just launched today.”

You don’t need to keyword stuff. You just need to be intentional.

Authenticity + strategy = your sweet spot.

Being relatable and being searchable can (and should) go hand-in-hand. The most effective captions in 2025 are the ones that feel like they came from a real person and show up in the search results when someone’s looking for what you do.