Want to Be Seen? Keywords Matter More Than Ever
Instagram and TikTok aren’t just apps—they’re search engines now.
People are literally searching phrases like “affordable gifts under $25,” “local events this weekend,” or “how to get more clients.” And if those phrases are nowhere in your captions or profile? You’re probably not showing up.
Here’s what to do:
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Think like your audience. What are they typing in the search bar?
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Use plain language. No need to be poetic—just be clear.
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Include your keywords in the first line of your caption, where they carry the most weight.
Example: Instead of: “Here’s something we’ve been working on…” Try: “Affordable art prints for your gallery wall—just launched today.”
You don’t need to keyword stuff. You just need to be intentional.
Authenticity + strategy = your sweet spot.
Being relatable and being searchable can (and should) go hand-in-hand. The most effective captions in 2025 are the ones that feel like they came from a real person and show up in the search results when someone’s looking for what you do.