Want Real Connection? Host IRL Events

Let’s be honest: some things are better face-to-face.

We’ve gotten used to likes, comments, and DMs... but when’s the last time your audience had a face-to-face moment with your brand? Not a pop-up ad. A pop-up event.

Hosting small, intentional in-person gatherings (even if it’s five people and some store-bought cookies) creates a kind of connection you just can’t replicate online. It doesn’t have to be fancy. It just has to be real.

Why IRL Works

  • It builds trust faster – There’s no filter or caption. Just people connecting.

  • It deepens brand loyalty – People remember how you made them feel, not just what you posted.

  • It creates UGC gold – People love to share a well-done event. Even better if it’s a surprise-and-delight moment.

Don’t Overthink It

You don’t need a venue or a huge guest list. Try:

  • A coffee shop meetup

  • A bring-a-friend happy hour

  • A small workshop or Q&A

  • A walk-and-talk with your local audience

If you’re tired of talking at your audience, try hanging out with them instead.