This or That? That is the question.
In social media, engagement is the name of the game. But, how do you get people to engage?
This is where a good call-to-action (CTA) within your caption comes in play.
For most, their CTAs are regular go-tos: "like" "follow" "save this for later" "comment below if you ____"
But the real secret sauce is in the long forgotten, yet surprisingly effective "This or That" - a CTA almost everyone can relate to or has an opinion on.
Here are a few ideas you can easily implement on your posts:
☑️ Ring in the new year or go to sleep?
☑️ Gingerbread or Sugar Cookie?
☑️ Pumpkin or Sweet potato pie?
☑️ White lights or multi-color?
When you add a call-to-action that is relatable, it is more likely to prompt a comment from your audience - therefore helping to boost your engagement.