The 3 Most Ignored Places You Should Be Showing Up Online

Everyone’s worried about their next post... but what about all the places your brand quietly exists online? The ones you set and forget or worse, haven’t touched at all?

These hidden spots are often the first impression people get and they’re working for (or against) you even when you're not posting.

Here are three underrated but high-impact places your brand needs to show up (and what to say when you do):

1. Google Business Profile

It’s the first thing people see when they Google you. And yet, so many are outdated or blank. Add photos, update your hours, post updates even if it’s just a quick hello. Google loves fresh content, and potential customers love knowing what to expect.

2. Your Email Footer

It’s in every email you send, so use it. Include links to your socials, a free resource, or a soft call to action. This is valuable space. Don’t let it go to waste. Treat it like a mini billboard for your business.

3. The Comment Section

Yes, your own and others’. Commenting thoughtfully on your posts (and on content from people in your industry) can spark real conversations and visibility. Algorithms love engagement. So do humans. Don’t sleep on the power of a good reply.

You don’t need more content. You need more presence in the places people already look.