Hey, hi, hello. Megan here, Eliza’s trusty sidekick taking over while she enjoys a much-needed (and well-earned!) vacay. And I wanted to take this chance to discuss something that’s been on my mind a lot lately, because social media is changing… again.
Yep, no great shock there. Instagram recently announced they’re “no longer a photo-sharing app,” Twitter is trying to become more like Reddit, and even new-on-the-scene TikTok is already allowing for longer videos. The fact is, if you tried to keep up with it all, you’d never stop.
For a lot of people, especially already overwhelmed small business owners and entrepreneurs, that’s their sign to take the nearest exit. If you can’t stay at the top of your game, why play at all?
The answer, my friends, is to stop thinking about social media as a game. It’s an easy, and understandable, trap to fall into. There always seems to be competition… for followers, likes, comments and click-throughs, and comparing yourself and your accounts to others is way too easy.
But what if I told you social media didn’t have to be a competition, and that there was no game to win or lose? What if social media is just another way to find like-minded souls, and any time you’re able to connect with even just one person, that’s one person who might otherwise have never known about you or your products and services? In my book, every “like” is a win, every comment a chance for celebration. Because even if someone else gets more than you, it’s not a zero-sum game.
I’m not going to tell you it’s not worth paying attention to trends and to never spend time learning about the latest ways to grow and engage on social. It absolutely is, and you should. Doing an occasional reel (no dancing required) or spending some time using Twitter’s latest tool will help your account grow and find even more people to connect with.
And of course, we’ll always be here to help you know what’s changing, and how you can put it to best use. ESV Insiders is a great place to start… 😏
But if, scratch that, when something changes and you don’t feel like drastically upending your content calendar to fit it? That’s ok too.
Remember the end goal. It’s likely not to have the most followers on Instagram, or the most retweets on Twitter. It’s to get more customers, sales, and connections. And as long as you’re doing that, in whatever ways are working for you, big or small, — well, that’s what winning on social media is, fam.