Stop beating yourself up just because you've been MIA on your social media lately.
I know many of you have heard me say that consistency is key when it comes to organically growing on social; but I'm here to tell you: it's okay. It's okay to be MIA for a bit.
We all go through tough seasons in our lives where we feel overloaded, mentally drained, treading water, frankly just trying to survive. It's okay for you to not be completely on top of your game.
Heck, there are times when I can't even remember where I left my phone or, as exampled by last week, I've forgotten to pick up my groceries at my designated pick-up time. And don't even get me started on the massive, never-ending to-do list on my desk.
The world won't end just because you've gone from posting every day on social media to once a week or once every couple of weeks.
Take the time to nurture yourself. Social will be there waiting for you when you're ready to tackle it head on.
That's a lesson I've had to learn for myself. Yes, MYSELF - the owner of a social media marketing firm. (Imagine how easy it can be to put even more pressure on myself?)
Taking the time to recharge is paramount. Don't allow yourself to get down on yourself or allow the lapse to paralyze you. It happens to the best of us.
Honestly, the consequences aren't as terrible as you'd think. Once you're back up and running again, it only takes a week or two to start garnering the engagement you had before.
It just takes patience—patience with yourself and your social.