Instagram’s Grid is Vertical—What Your Business Needs to Do Now
The official rollout of Instagram’s vertical grid is here, and it’s time to shift your strategy. This isn’t just a small tweak—it’s a major opportunity to enhance your profile, connect with your audience, and stand out. Here’s how to adapt your content to make the most of the change.
What Changed?
The 3x3 square grid is officially a thing of the past. Instagram’s vertical grid format allows taller images and videos to shine, giving your profile a dynamic and modern look. It’s no longer just about squares; it’s about maximizing impact and attention through vertical visuals.
Why It Matters
- Vertical Dominance: Vertical content has been leading engagement for years, with Reels and Stories paving the way. Now, the grid is catching up.
- Visual Storytelling: The new grid format allows for creative layouts and cohesive brand stories that weren’t possible before.
- First Impressions Matter: With 75% of users taking action after visiting a brand’s Instagram profile, your grid is now even more crucial for driving business results.
How to Update Your Instagram Strategy
Double Down on Vertical Content
Vertical images and videos dominate attention because they fill more of the screen. If you’ve already been creating vertical Reels and Stories, your content is grid-ready.
Take Action: Start creating more vertical photos and videos for posts. This format ensures your content not only fits the grid but also stands out in the feed.
Refresh Your Grid Design
The vertical grid offers an opportunity to reimagine your brand’s profile aesthetic. Experiment with patterns, themes, or curated stories that connect across posts.
Take Action: Plan a cohesive grid strategy that integrates vertical images and videos while sticking to your brand’s color palette and visual identity.
Use the Grid to Tell Stories
Create a carousel post sequence where a vertical product or mood image is followed by a series of video and images video showcasing how it’s used or the product itself.
Take Action: Map out content series that guide viewers through your offerings or highlight key moments, like launches or behind-the-scenes glimpses.
Highlight Key Products or Services
Vertical grids allow you to showcase your products in new ways. Use a combination of static images and Reels to highlight collections or create a virtual storefront.
Take Action: Feature your products prominently and creatively, leveraging the flexibility of aspect ratios to draw attention.
Mix Static and Dynamic Content
The combination of vertical images, Reels, and videos keeps your grid fresh and engaging. This mix caters to audiences who engage differently with content types.
Take Action: Use static posts to anchor your grid while letting Reels and videos add movement and depth.
The vertical grid is here, and it’s a chance to take your Instagram profile to the next level. Whether you’re focused on building a cohesive look, telling your brand’s story, or driving sales, now is the time to adapt your strategy.
Not sure where to start? Let’s chat—I’d love to help you align your Instagram strategy.