How to Craft the Perfect IG Caption
Let's face it: Trying to come up with a well-performing caption is EVERYONE'S struggle. Don't worry, girlfriend. There's a formula to it all.
1️⃣ Headline
Front-load your captions and lead with something captivating. Making the first part of your caption enticing will stop them dead in their scroll.
✨ HOW TO: How to have the best summer ever!
✨ NUMBERS: 3 getaway essentials
✨ QUESTION: Who's ready for one fun in the sun?
✨ CATCHY: Girls just wanna have sun.
2️⃣ Body
Let your personality shine through! It's so important to write the way you speak. You're not a robot! (...or are you?)
3️⃣ Call-To-Action
Encourage your fans/followers/Insta-besties to engage by including a call-to-action (CTA). Asking a question at the end of your caption is a great place to start! Social media is supposed to be SOCIAL.
✨ TAG: Tag your travel sidekick!
✨ QUESTION: What's your favorite thing about vacation?
✨ THIS OR THAT: Are you a beach bum or pool enthusiast?
✨ CLICK: Click the link in my bio for your ultimate summer checklist!
4️⃣ Niche Hashtags
Instead of only using generic, highly saturated hashtags, try spicing it up. Use hashtags with 500,000 or less posts.
🔥 Bonus: Boost your engagement by adding mentions and your location!🔥
1️⃣ Headline
Front-load your captions and lead with something captivating. Making the first part of your caption enticing will stop them dead in their scroll.
✨ HOW TO: How to have the best summer ever!
✨ NUMBERS: 3 getaway essentials
✨ QUESTION: Who's ready for one fun in the sun?
✨ CATCHY: Girls just wanna have sun.
2️⃣ Body
Let your personality shine through! It's so important to write the way you speak. You're not a robot! (...or are you?)
3️⃣ Call-To-Action
Encourage your fans/followers/Insta-besties to engage by including a call-to-action (CTA). Asking a question at the end of your caption is a great place to start! Social media is supposed to be SOCIAL.
✨ TAG: Tag your travel sidekick!
✨ QUESTION: What's your favorite thing about vacation?
✨ THIS OR THAT: Are you a beach bum or pool enthusiast?
✨ CLICK: Click the link in my bio for your ultimate summer checklist!
4️⃣ Niche Hashtags
Instead of only using generic, highly saturated hashtags, try spicing it up. Use hashtags with 500,000 or less posts.
🔥 Bonus: Boost your engagement by adding mentions and your location!🔥