Hey, hey, hey! It's your girl, Eliza, and today we're talking about something that's near and dear to every social media user's heart: losing followers.
Here's the thing, guys. No matter how big or small your social media account is, losing followers is just a part of the game. In fact, according to recent studies, the average Instagram account experiences a follower churn rate of about 30% per year. That means you could potentially lose almost a third of your followers over the course of a year, no matter how awesome your content is.
But here's the good news: losing followers isn't the end of the world. It's normal for people's interests and priorities to change, or for them to simply stop using social media altogether. And yeah, it can be super discouraging to see that follower count go down, but it's not a reflection on you or the content you're creating.
In fact, losing some followers can actually be a good thing in the long run. It means you're attracting a more engaged and interested audience, which is way more valuable than a bunch of passive followers who don't really care about what you're posting.
So, what can you do when you start losing followers? First and foremost, don't panic! Keep creating the content that you love and stay true to your voice and your values. Don't try to change things up just because you're losing followers - that's not a sustainable strategy. Instead, focus on creating quality content that resonates with your true fans.
And most importantly, remember that your worth is not defined by the number of followers you have. Social media can be an amazing tool for building community and sharing your message, but it's not the be-all and end-all. So keep your head up, keep creating, and know that you're doing amazing things, no matter how many followers you have.