Eliza McElhaney

AI Tools That Make Social Media Marketing Easier (and Which Ones to Skip)

In 2025, social media marketers have more tools at their fingertips than ever. AI is changing the game, helping small businesses streamline workflows, optimize content, and connect with audiences more effectively. But not all AI tools are created equal. Some save you time, while others overpromise and underdeliver.

This guide highlights three standout AI tools that can simplify your social media game, plus a few you should steer clear of.

The Tools We Love

Flick

Flick.tech

  • What It Does: Flick is your go-to for hashtag research and AI-generated captions.

  • Why We Love It: It suggests hashtags based on your audience and content, helping you boost visibility without sounding generic. The AI caption generator ensures your posts are engaging and on-brand.

  • Pro Tip: Use Flick’s analytics to refine your hashtag strategy over time.

SurferSEO

SurferSEO

  • What It Does: SurferSEO optimizes blog posts for search engines by providing actionable suggestions for keywords, headings, and content structure.

  • Why We Love It: If you want your website content to rank on Google, this tool is essential. It ensures your blog posts perform while staying valuable to your audience.

  • Pro Tip: Pair SurferSEO with a strong CTA to turn visitors into loyal followers.

ChatGPT

ChatGPT

  • What It Does: ChatGPT is the ultimate brainstorming partner for creating social media captions, blog posts, and responses to comments.

  • Why We Love It: It adapts to your style, making it easy to maintain a consistent brand voice across platforms.

  • Pro Tip: Use ChatGPT to draft ideas quickly, then refine them to match your brand tone.

The Tools We’re Skipping

Overloaded Analytics Dashboards

  • Why: Some platforms overwhelm you with unnecessary data. Instead, focus on tools like Flick and native platform insights for clear, actionable metrics.

Low-Quality Image Generators

  • Why: Many generic image generators fail to align with your brand’s style. Stick with high-quality visuals created by professionals or tools like Canva.

AI tools can save small businesses hours while delivering high-quality content. Start small—test one tool, refine your process, and add as needed.

Which tool will you try first?