7 ways to improve your ranking on Instagram's algorithm
There are 6 key factors that influence IG's algorithm when it comes to posts:
INTEREST: It's all about behavior. IG takes a deep dive into how you interact with certain posts, stories, who you follow, etc. This is why consistently showing up for your audience is key. It gives them a consistent opportunity to interact with you.
RELATIONSHIP: The algorithm prioritizes the accounts it believes are the accounts you care about based on your interactions. This is how they figure out who you’re closest to via your DMs, who you search for, people you know IRL, and who’s content you like consistently.
TIMELINESS: Believe it or not - the algorithm cares about when you post. This is why posting during your best times and days, based on YOUR audience/insights, is key to bolster your reach and engagement.
FREQUENCY: If you’re frequently checking your IG feed, it will look more chronological. If you scroll less often, your feed will be sorted by what the algorithm thinks you like.
FOLLOWING: If a large percentage of who you’re following is inactive, it’s doing your account a disservice in terms of your algorithm ranking. Tap on following, then “least interacted with” to start weeding out ghost accounts… like now.
USAGE: A majority of what IG chooses to show you is based on your own usage of their platform. If you spend a beaucoup of time on IG, it will start showing you suggested content from accounts might peak your interest. If you only spend a few minutes on each day, you’ll get a highlight reel of some of the best content of the day.
How do you improve your ranking on IG based on these factors? ↴
INTEREST: It's all about behavior. IG takes a deep dive into how you interact with certain posts, stories, who you follow, etc. This is why consistently showing up for your audience is key. It gives them a consistent opportunity to interact with you.
RELATIONSHIP: The algorithm prioritizes the accounts it believes are the accounts you care about based on your interactions. This is how they figure out who you’re closest to via your DMs, who you search for, people you know IRL, and who’s content you like consistently.
TIMELINESS: Believe it or not - the algorithm cares about when you post. This is why posting during your best times and days, based on YOUR audience/insights, is key to bolster your reach and engagement.
FREQUENCY: If you’re frequently checking your IG feed, it will look more chronological. If you scroll less often, your feed will be sorted by what the algorithm thinks you like.
FOLLOWING: If a large percentage of who you’re following is inactive, it’s doing your account a disservice in terms of your algorithm ranking. Tap on following, then “least interacted with” to start weeding out ghost accounts… like now.
USAGE: A majority of what IG chooses to show you is based on your own usage of their platform. If you spend a beaucoup of time on IG, it will start showing you suggested content from accounts might peak your interest. If you only spend a few minutes on each day, you’ll get a highlight reel of some of the best content of the day.
How do you improve your ranking on IG based on these factors? ↴
- Embrace IG’s latest features
- Encourage more interactions with IG’s Stories Stickers
- Drive engagement with call-to-actions in your posts captions
- Level up your hashtag strategy (we’ve got a mini-course for that 😉)
- Cross-promote your content within IG
- Stay on top of DMs
- Use your insights to learn which posts are your high-performers