7 video ideas you can steal for your brand's social

Drawing a blank on video ideas?

Video on social has only gotten bigger and bigger from helping clients/customers understand a product or service better to broadening brand awareness and generating leads.

That's why taking advantage of your video real estate is HUGE: stories, IGTV, reels. These are all free commercials for your brand.

Here are 7 ideas to help you ride the video train:

1. Interviews/Q&As: This is a great opportunity to provide a great deal of value to your audience through interviews with other industry leaders or others within your company.

2. Video Greetings/Introductions: A good intro video lets visitors know who you are, what you do, and what to expect from you on your social media platform. Make it fun with a Reel featuring each of your team members or taking people behind the scenes of your work process.

3. Product demos/Tutorials/How-To's: If you don't show your products or expertise, you can't expect people to buy from you. Product demos, tutorials, and how-to's are the best way to teach your tribe how to use your product or service and how it can make their lives so much easier. 

4. Recurring Segments: If you share a certain type of content on a regular basis, like tips: convert it into video and give your audience something to look forward to week after week.

5. Exclusives: Create videos that are exclusively shared on one platform you use. Give your fans a reason to follow a profile you've been wanting to build up even further. If you're a product-based company, consider creating videos or doing lives of your product launches/drops exclusively on one of your platforms. 

6. Webinars: Any type of educational video is always valuable to your audience and help establish your credibility as an expert. They're also a wonderful way to create a resource library for your audience. My tax guru recently posting a great example of this, here.

7. Repurpose Content: Host a fabulous LIVE? Have a great YouTube video? Convert and save it as an IGTV, Reel, Story. Think of how you can repurpose video content you've already created. It may take a little bit of editing, but it's far better than recreating the wheel.

Now go - take advantage of the massive benefits video has to offer you. The world is your oyster!