6 ways to optimize your Instagram bio
Your profile is your 7 second chance to visually set people's expectations so they hit “follow” with confidence.
Make every part count.
If you have 10 minutes to spare, I have 6 ways you can optimize your Instagram bio:
𝐏𝐇𝐎𝐓𝐎: If you're a one woman (or one man) show, ditch the logo and show that gorgeous face. If you're a a team business or brick & mortar, logo is the way to go.
𝐍𝐀𝐌𝐄: Did you know this is the ONLY field, outside of your username, that's searchable? You've got 30 characters here. Make👏🏻 Them 👏🏻 Count 👏🏻 This is where you should type your name & niche.
𝘦𝘹𝘢𝘮𝘱𝘭𝘦𝘴:
𝘌𝘭𝘪𝘻𝘢⎪𝘚𝘰𝘤𝘪𝘢𝘭 𝘔𝘦𝘥𝘪𝘢 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳
𝘌𝘚𝘝 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦⎪𝘚𝘰𝘤𝘪𝘢𝘭 𝘔𝘦𝘥𝘪𝘢 𝘍𝘪𝘳𝘮
𝐁𝐈𝐎: Be clear on who you’re speaking to, what you’re sharing, and the purpose of your profile. Describe what you do with a mission or "I help" statement. If you have room, give people a connection point as well - your location, interests, etc.
𝐂𝐀𝐋𝐋 𝐓𝐎 𝐀𝐂𝐓𝐈𝐎𝐍: Your bio is the beginning of your marketing funnel - use your champagne to get us in so you can serve us more good things. 🥂 Your CTA should be the last line of your bio so it sits right above your website giving us a reason to click.
𝘦𝘹𝘢𝘮𝘱𝘭𝘦𝘴:
𝘍𝘙𝘌𝘌 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 𝘤𝘭𝘢𝘴𝘴
𝟸𝟶% 𝘖𝘍𝘍 𝘺𝘰𝘶𝘳 𝟷𝘴𝘵 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦
𝗪𝐄𝐁𝐒𝐈𝐓𝐄: Drive traffic to that gorgeous website you slaved over by adding the link. Keep in mind, nothing is clickable within a post so this is prime real estate right here.
𝐂𝐎𝐍𝐓𝐀𝐂𝐓 𝐈𝐍𝐅𝐎: If you have a business or creator page, add action buttons (Email, Text, Call). Be accessible to your tribe
Clarifying your who, what, and where will make your profile look professional & grow your audience and success on Instagram.
Make every part count.
If you have 10 minutes to spare, I have 6 ways you can optimize your Instagram bio:
𝐏𝐇𝐎𝐓𝐎: If you're a one woman (or one man) show, ditch the logo and show that gorgeous face. If you're a a team business or brick & mortar, logo is the way to go.
𝐍𝐀𝐌𝐄: Did you know this is the ONLY field, outside of your username, that's searchable? You've got 30 characters here. Make👏🏻 Them 👏🏻 Count 👏🏻 This is where you should type your name & niche.
𝘦𝘹𝘢𝘮𝘱𝘭𝘦𝘴:
𝘌𝘭𝘪𝘻𝘢⎪𝘚𝘰𝘤𝘪𝘢𝘭 𝘔𝘦𝘥𝘪𝘢 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳
𝘌𝘚𝘝 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦⎪𝘚𝘰𝘤𝘪𝘢𝘭 𝘔𝘦𝘥𝘪𝘢 𝘍𝘪𝘳𝘮
𝐁𝐈𝐎: Be clear on who you’re speaking to, what you’re sharing, and the purpose of your profile. Describe what you do with a mission or "I help" statement. If you have room, give people a connection point as well - your location, interests, etc.
𝐂𝐀𝐋𝐋 𝐓𝐎 𝐀𝐂𝐓𝐈𝐎𝐍: Your bio is the beginning of your marketing funnel - use your champagne to get us in so you can serve us more good things. 🥂 Your CTA should be the last line of your bio so it sits right above your website giving us a reason to click.
𝘦𝘹𝘢𝘮𝘱𝘭𝘦𝘴:
𝘍𝘙𝘌𝘌 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 𝘤𝘭𝘢𝘴𝘴
𝟸𝟶% 𝘖𝘍𝘍 𝘺𝘰𝘶𝘳 𝟷𝘴𝘵 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦
𝗪𝐄𝐁𝐒𝐈𝐓𝐄: Drive traffic to that gorgeous website you slaved over by adding the link. Keep in mind, nothing is clickable within a post so this is prime real estate right here.
𝐂𝐎𝐍𝐓𝐀𝐂𝐓 𝐈𝐍𝐅𝐎: If you have a business or creator page, add action buttons (Email, Text, Call). Be accessible to your tribe
Clarifying your who, what, and where will make your profile look professional & grow your audience and success on Instagram.