5 ways to break through your Facebook engagement funk
Raise your hand if you're ready to give up on Facebook. 🙋🏻♀️
You aren't alone. The platform's algorithm has been tweaked to a point where it's hard to break through unless you're a friend, family member or hilarious video or meme. It almost forces business to buy into ads just to be seen.
Organic reach feels dead.
But there is hope, y'all! Don't give Facebook the whole "it's not you, it's me" talk just yet.
More than 2.8 BILLION people use the platform every single day and 2/3rds of those peeps are visiting a local business Facebook page at least once a week.
Here are a few ways to organically infuse at little life back into your page:
1. Post less. That's right: I said it. You don't need to wild out on it. Focus on quality instead of quantity. Good content takes time. Make your posts count.
2. Post when your audience is online. There is no universal best time to post on Facebook. Each brand has their own perfect time(s) to post. Head to your Facebook Insights, tap on the Post tab, and there's all the intel you need.
3. Diversify your types of content and make sure it's native to the platform. Create a variety of posts: carousels, linked-based, photos, graphics, stories, offers, high-performers. AND - for the love of social media - do not auto-feed your content from a different platform. Make sure the content you're creating for Facebook is specifically created for and native to Facebook.
4. Go live. Make sure you know ahead of time what you want to talk about or give us a tour of and make sure you're on longer than 10 minutes. That's the length of time it takes for people to really start to notice you are live.
5. Increase your community engagement. Literally go into groups and help promote your business or comment as your business. There are plenty of groups that have at least one day where businesses are allowed to promote themselves and plenty where people are asking for recommendations.
It's going to take a little elbow grease, but you can cut through the noise.
You aren't alone. The platform's algorithm has been tweaked to a point where it's hard to break through unless you're a friend, family member or hilarious video or meme. It almost forces business to buy into ads just to be seen.
Organic reach feels dead.
But there is hope, y'all! Don't give Facebook the whole "it's not you, it's me" talk just yet.
More than 2.8 BILLION people use the platform every single day and 2/3rds of those peeps are visiting a local business Facebook page at least once a week.
Here are a few ways to organically infuse at little life back into your page:
1. Post less. That's right: I said it. You don't need to wild out on it. Focus on quality instead of quantity. Good content takes time. Make your posts count.
2. Post when your audience is online. There is no universal best time to post on Facebook. Each brand has their own perfect time(s) to post. Head to your Facebook Insights, tap on the Post tab, and there's all the intel you need.
3. Diversify your types of content and make sure it's native to the platform. Create a variety of posts: carousels, linked-based, photos, graphics, stories, offers, high-performers. AND - for the love of social media - do not auto-feed your content from a different platform. Make sure the content you're creating for Facebook is specifically created for and native to Facebook.
4. Go live. Make sure you know ahead of time what you want to talk about or give us a tour of and make sure you're on longer than 10 minutes. That's the length of time it takes for people to really start to notice you are live.
5. Increase your community engagement. Literally go into groups and help promote your business or comment as your business. There are plenty of groups that have at least one day where businesses are allowed to promote themselves and plenty where people are asking for recommendations.
It's going to take a little elbow grease, but you can cut through the noise.