5 hacks to master Instagram's algorithm

Instagram's algorithm prioritizes your posts based on your interactions to show you what you want (what you really, really want). ⁣⁣⁣
So, if you want your posts to be at the forefront of other people's feeds, you need to get them hyper-engaged with your content. ⁣⁣⁣
Here are FIVE easy ways to boost your engagement and make your algorithm jump with joy: ⁣⁣⁣
  • ⁣⁣⁣Use a vertical photo when posting to your feed ↕️ You want to take up the max vertical space when possible. This increases the likelihood that people will stop and notice your post as they scroll. ⁣⁣⁣
  • Ask people to save your posts 🔖 Saves are EVERYTHING in the algorithm. Make sure you're sharing valuable content your audience wants to see and make the ask. ⁣⁣⁣
  • Ask your audience to "TAP & HOLD" or encourage screenshots 📱 When someone "pauses" your Story to watch it longer, Instagram recognizes you've peeked their attention. ⁣⁣⁣
  • DO NOT edit your captions within 12-24 hours of posting ❌ This is a big no-no in the IG world. Instagram will reset your engagement ranking, damaging the performance of your post. If anything, our typos are what make us human. ⁣⁣⁣
  • Seek out the best time to post 📈 Use your insights to your advantage. When is your audience on the app the most? Or try this little hack: before you post, tap the camera icon, swipe over to "LIVE" and you'll be able to see how many users are currently active. ⁣⁣⁣⁣⁣⁣
Bonus round: Engage at least a few minutes before you post then stick around for a little bit after to respond to your first comments.