5 hacks to master Instagram's algorithm
Instagram's algorithm prioritizes your posts based on your interactions to show you what you want (what you really, really want).
So, if you want your posts to be at the forefront of other people's feeds, you need to get them hyper-engaged with your content.
Here are FIVE easy ways to boost your engagement and make your algorithm jump with joy:
So, if you want your posts to be at the forefront of other people's feeds, you need to get them hyper-engaged with your content.
Here are FIVE easy ways to boost your engagement and make your algorithm jump with joy:
- Use a vertical photo when posting to your feed ↕️ You want to take up the max vertical space when possible. This increases the likelihood that people will stop and notice your post as they scroll.
- Ask people to save your posts 🔖 Saves are EVERYTHING in the algorithm. Make sure you're sharing valuable content your audience wants to see and make the ask.
- Ask your audience to "TAP & HOLD" or encourage screenshots 📱 When someone "pauses" your Story to watch it longer, Instagram recognizes you've peeked their attention.
- DO NOT edit your captions within 12-24 hours of posting ❌ This is a big no-no in the IG world. Instagram will reset your engagement ranking, damaging the performance of your post. If anything, our typos are what make us human.
- Seek out the best time to post 📈 Use your insights to your advantage. When is your audience on the app the most? Or try this little hack: before you post, tap the camera icon, swipe over to "LIVE" and you'll be able to see how many users are currently active.