Eliza McElhaney

4 ways to maximize your social media engagement

Got 5 minutes? Here's how you should use it...

ENGAGE.

I'm sure you've heard it time and time again, but you personally engaging on your platforms is the key to building trust, in turn building your business.

You have to give to receive:

Giving engagement leads to having conversations. → Having conversations leads to making connections. → Making connections leads to sales conversions.

Engagement is the key to building your brand.

Not sure where to start? These solutions may seem simple, but they're real powerhouses.

Here are 4 engagement strategies to give your 5 minutes more bang for its buck.

1. Comments: Comment with a response that's longer than 4 words or a default emoji. Not just on your own account, accounts you follow, or hashtags, but accounts where that YOUR ideal client/customer follows. Yes, reply to their comments. Get seen. 

Examples to get your creative juices flowing:

  • This post made me feel so _____. Thank you!
  • Love this! You just made my day!
  • I couldn't agree more.
  • So interesting! I never thought of it that way!
  • This is JUST what I needed to hear. 

2. Direct Messages: Sliding into someone's DMs is a personal and effective way to engage. Send at least 5 DMs each day and make sure they are personalized to who you're sending to. (I have templates to jumpstart this DM journey for you) Want to take your DMs to the next level? Send an audio or video message. 

3. Groups: Y'all groups are the secret sauce on Facebook & LinkedIn. Find a group your ideal client/customer engages in and show up. Focus on spending at least 5 minutes each day (25 minutes each week) engaging in groups.

4. Connection Content: Share relatable content to help build connections. This is where stories come in handy. You could share a glimpse into your day, give us a story time about a lesson learned, share a funny GIF, meme, quote, game - whatever you think will resonate with your tribe. Share at least 1 piece of connection content each day (5 per week).

Now, enjoy your five minutes well-spent. Enjoy getting to personally know your people and making those connections. Social is supposed to be...social. Let's make it fun!