4 ways to drive more sales from social media

The secret sauce to driving more sales from social.

87% of marketers say a benefit of social media is to increase web traffic. So, how can you reap that benefit to drive sales? Here are four ways to help.

1. Optimize your social media profiles: When people head to your profile—be it IG, Facebook, TikTok, Pinterest—they should know at a glance who you are and what you have to offer. No guesswork. You literally have 7 seconds to make a first impression. Make it a good one. Then, connect your bio to your site with a call to action for your website or landing page.

2. Use social credibility to your advantage: Trust is compelling, y'all. That is why any time you hop onto Facebook, you consistently see people asking for recommendations for this that or the other. It's also the reason you see so many reviews on the internet. Use your social credibility. Reviews and testimonials bring a human voice to your brand experience. Start incorporating reviews, comments, feedbacks into your social content through stories and posts and definitely add them to your about us page on your website.

3. Promote your content: If you consistently add valuable content to your website, like blog posts, promote your content on social media to increase their visibility. Add a teaser and a link that will incentivize your audience to click to read more. If you post it, they will come.

4. Engage, engage, engage: I'll say it until I'm blue in the face. Social is social. Engage with your audience consistently through comments and direct messages, asking open-ended questions on stories, asking questions that trigger a reaction (i.e. this or that's), asking yes or no questions, hosting polls, creating interactive quizzes. You can even award prizes for winners. Just engage. This will boost your content visibility.

Stay consistent with your efforts and, eventually, you will start to see growth: in followers, in sales, in engagement. It will happen.