You down with UGC? Yeah, you know me!
User-generated content (UGC) is any type of content that’s created by a brand’s followers, product users or consumers.
⭐️ Why is this important? Because a personal recommendation is the gold-star of product marketing! ⭐️
What have I said time and time again? Trust is COMPELLING.
In fact, 85% of consumers find UGC more influential than brand photos or videos.
To help you get started or give you a fresh idea, here are 6 UGC ideas you can start integrating into your marketing strategy today:
1️⃣ Post and share user product reviews. Testimonials go a long way.
2️⃣ Host a UGC-focused contest. Who doesn't love a little competition? #CanonFanPhoto has over 450,000 submissions.
3️⃣ Organize a social channel takeover. Collaborate with an influencer to have them run your instagram stories, host a FB live session, or respond to tweets in real-time.
4️⃣ Step up your influencer partnership game. The influencer marketing industry is on track to be worth up to $15 billion by 2022.
5️⃣ Screenshot and share thoughtful messages you receive re: your business/services/products. Make sure you ask permission to share first.
6️⃣ And the most basic of all: Download and/or share customer photos + always tag them in your posts.
Don't know how to download them? There's a tool for that: Downloader for Instagram. Downloader for Instagram is a Chrome Extension to help you download images and videos from Instagram easily and quickly.