There are so many ways you can improve your social media presence it can often feel overwhelming. And, let's face it - as small business owners ain't nobody got time for that. We're busy, wearing every hat while we run our business and personal lives.
You don't have to do it all at once to make a big impact.
These easy-to-implement tweaks to your social media platforms are sure to help boost business growth and get you more customers, with minimal effort on your part. Now, doesn't that sound like a dream?
Here's how you can get the most bang for your buck when it comes to social.
Use highly relevant hashtags on your Instagram feed. You get 30 hashtags max to use on your post. Take advantage of every opportunity, but make sure they are relevant to what you're posting. Here's how you can break down your hashtags:
1. Searchable terms: Choose hashtags that are specific and closely related to what you're posting. Think of what your target audience might be typing into the search bar.
2. Geographic: These hashtags are based on city, states, or a general area - think big picture.
3. Location-based: These are intended to cater to an audience in search of local businesses, stores, restaurants specific to a certain location. Here in Corpus, I might pick a hashtag like #downtowncorpuschristi
4. Industry-related: Using hashtags within your industry is a great way to get your ideal customer's attention--as well as help you connect with fellow business owners to potentially collaborate with.
5. Photo-related: For each photo or graphic you post, consider using hashtags that are directly related to what's in the picture itself. This and alt text go a long way when it comes to keyword searches.
6. Target Audience: Who is your idea customer? Do you cater to moms? Do you cater to other female entrepreneurs? Use hashtags relating to your target audience.
Ask your audience questions
Social has always been intended to be just that - social. Engage with your audience by asking them questions. This is a good way to get to know your tribe or get a feel for what product or service they're vibing with the most. You never know until you ask, right? Treating your audience like they're actual human beings will help you build an even deeper relationship with them.
List your business on your personal Facebook profile
Easy right? Most people don't give it a thought but this small tweak can have a major impact on your business. Not only does it make sure your friends know of your business; but if you're as active in Facebook groups as I am -- this is a MUST for you. When you comment or post and people hover over your name, guess what they'll see? What you do or what kind of business you have.
Respond to every comment — good or bad
Yes, every comment. Replying let's people know that there is actually a person behind the screen. Each commenter is a potential client or customer. So, responding to them is key. Engage. Let them know you and feel connected. At the end of the day, it's human nature to want to feel special.
A good rule of thumb is to match the length of your comment to the length of their comment. If someone leaves a comment that says “Awesome post!” you don’t need to write a novel of a response. But if someone took the time to leave a thoughtful or well-thought out comment, spend a little more time crafting a response.