Utilizing the alt text feature on Instagram can actually help boost your SEO. Mind blown, right?
Here are four reasons why you should be using alt text on Instagram:
- it makes your content accessible to users with visual impairments
- alt text can make your content more discoverable on search engines such as Google
- if your audience's internet is ever too slow, they won't miss out on your posts completely
- it gives the algorithm more context, which helps prioritize your post (potentially ranking it higher)