Eliza McElhaney

4 reasons why you should be using alt text on Instagram

Utilizing the alt text feature on Instagram can actually help boost your SEO. Mind blown, right? 

Here are four reasons why you should be using alt text on Instagram:

  1. it makes your content accessible to users with visual impairments
  2. alt text can make your content more discoverable on search engines such as Google
  3. if your audience's internet is ever too slow, they won't miss out on your posts completely
  4. it gives the algorithm more context, which helps prioritize your post (potentially ranking it higher)