Mentally tapped out by the end of the year? I am with you, sis!
But, this is not the time to falter.
'Tis the season for massive sales. In fact, 20-40% of yearly sales for small businesses occur the last two months of the year. Wild, right?
Below are four Instagram growth hacks for the holiday shopping season:
Seasonal Time-Based Content: Get jolly with your content. Have a fabulous product or products you'd like to promote. Do it with a Christmas/Holiday Season twist by changing up the background, integrating seasonal items within the photo. Get in the spirit and make it feel "Christmasy."
Here's a great example from @shoplrk:
Seasonal Products: Consumers LOVE new products, especially if they match a current trend. Think Starbucks' Pumpkin Spice or their holiday cups. Their seasonal products/change in packaging is gives their customers something to look forward to. This type of transition helps encourage customers to visit your store/cafe/restaurant.
Holiday Giveaway/Contest: The holiday season is the perfect time to treat your followers. So, grab your followers attention, all while boosting engagement with a holiday giveaway or contest. It's only human nature to love free stuff. Ammright?
Corpus Christi local business @golddustcosmeticcollective has already jumped on that train!
Funny and Inspirational Posts: Show some personality. You aren't a robot! ... (or are you???) People love positivity, humor and quotes they can relate to. Give the people what they want! Not only will it create a variety in your content, but it will help boost your brand awareness and engagement. Win-Win.
Here's a great example from one of my faves, @letterfolk:
Bonus perks you can add this season:
- Provide free shipping
- Offer free gift wrapping
- Send small gifts (90% of consumers agree small gifts increase brand loyalty)
- Offer holiday discounts/couples (Black Friday, Cyber Monday)